How to promote your house for sale on Instagram

Marketing cosmetics, household items, and even cars is a piece of cake, but how does one market real estate listings, and that too, on Instagram? Real estate is a killer market, with cut-throat competition and trust issues, but with some Insta-worthy content, you can get your audience hooked and get your house booked in no time. Here are five innovative ways to promote your house for sale on Instagram.

Use multiple formats

When using Instagram to promote your house listing, the more formats you utilize, the better!  Instagram offers many ways to showcase your home—from carousel posts that let buyers swipe through every room to Stories that tease what’s behind the front door.

Give viewers the illusion that they’re being let in on all the exclusive details by sharing quick, short interior teasers and fun BTS content from the property shoot; provide exclusive information about the décor not included in the reels.

Do you have multiple pictures to post? Opt for carousels to share featured listing images- see it as a mini house tour but in pictures. Lastly, make eye-catching, detailed reels with IGTV- share interviews with the builders, decorators, landscaping artists, and more.

Create property reels

Consider your house reel a mini-movie where your house is the star. With just 15 seconds, you can give potential buyers a VIP glimpse into their future home. Don’t forget the dramatic angles and snappy music—it’s all about making them hit ‘replay’!

Reels can be used to share in-depth details of the listing. With 90 seconds to host the show, grab attention with stunning visuals of the exterior/interior highlighting the featured aspects of the house. Use this opportunity to advertise how the house accommodates lifestyle jumps by showing family activities in various spaces.

If you’re pressured to create engaging visuals for every post, tools like PosterMyWall are a game changer. Use their real estate flyer templates to make quick, professional-looking content; it takes the burden off when you’re on a tight schedule or budget. Don’t skip on the trending reels, as they can help you gain attention, grow traffic, and get your listing the much-deserved attention from the masses.

Run Instagram ads

Want your listing to reach buyers faster than you can say ‘open house’? Instagram ads are your secret weapon! With just a few taps, you can get your home in front of the right people when they’re scrolling through their dream homes.

With targeted advertising, you can better tap into potential buyers within a particular region or demographics. Simply select your target segment based on their location, interests, or demographics. Inst offers boosting posts, so choose the post performing well and boost critical posts in the listing area and where your target buyer resides.

Don’t zone out on creative and compelling captions with targeted keywords and USPs of the house to grab attention quickly. Use pointers like “Furnished Smart home” or “Family friendly home with smart safety features”- anything unique about the house must be in the caption.

Tag local realtors

When selling a house, the more eyes on your listing, the better! Tagging local realtors is like giving your home the ultimate endorsement. You get a second set of hands to help promote and tap into their network of eager buyers—hello, instant boost!

Try expanding the reach of your listing by engaging with local realtors through tagging. Your content can have a higher chance of engagement and closing if you tag realtors in your area. Tagging realtors allows you to bring your listing to their attention, and they can then forward it to their clients or networks, bumping up your chances of success.

You’ll not only be bringing to light your listing but will also be able to build meaningful connections in the real estate world through tagging and interacting with local realtors and buying agents. Additionally, you can use a leading realtor’s reel/content template and use this opportunity to tag them and acknowledge their creativity in your own inspired posts.

Post a house tour of your listing

From sweeping shots of the living room to sneak peeks of that dreamy backyard, a house tour lets buyers explore your listing at their own pace. Pro tip: Go live for real-time questions and wow-factor moments!

Provide virtual walkthroughs to appeal to potential buyers and give them a virtual house tour. Virtual tours can help serve potential clients who may not be available to see the house in person and can offer you better chances for visibility and reach. If reels don’t perform well, opt for a live walkthrough with Insta Live, as it is more interactive.

You can answer questions in real time and show the audience what they wish to see as they comment during the live session. With no time limit on Live sessions, you can feel free to highlight the key features of the house and discuss its vision and design in greater depth- possibly add in a quick interview with the builders and the interior designers.

Like people, today’s market expects even real estate listings to have a personality and digital presence. You’d be shocked at the amount of Instagram accounts dedicated to luxury villas and other real estate listings. So why should your house miss such a fun and promising opportunity? Happy promotions!